Maxim Behar, is an icon in PR in Europe, having build up relations with Kings and Ambassadors Europe-wide. Maxim Behar is also the founder of the M3 college on PR.
Marc de Turck, known in Europe for his FreeBoss seminars and his seminars on emotions was invited as guest speaker.
Maxim opened the session with his own interest in emotions in PR.
Marc spoke about the importance of emotions.
Emotions are powerful tools of business to influence others. Logic makes people think. Emotions however make people act. A person who works in PR or marketing wants his audience to react. And in this case the reaction of the audience will depend on the emotion of the person who is communicating, but also of that of the person who reacts. That is why communicators need to know very precisely the emotions of others. To understand the emotional state of the market marketing, we have an emotional tone scale. This scale helps marketers to use the right emotion to their audience so as to get response on a message. Emotions can be used both verbally and in writing and are really the most powerful tool in PR since PR deals with human emotions and reactions.
Maxim ended the seminar with the importance – in digital media – of using content, being self-confident and above all SPEED of action (reaction) in PR in today’s difficult economic environment..
According to the evaluations made after the seminar the PR seminar was a big success.
Want to know more? contact us.
Here you will find some pictures to show the positive sphere of the seminar.
Sofia Wednesday May 13th. Toastmasters Club Bulgaria organized a special guest speaker on their monthly club meeting. Since Vicacom is their sponsor, the club organised the lecture in one of the lecture rooms of Vivacom in the heart of Sofia. Bulgaria. The club is renown for its Leadership and Public Speaking coaching sessions.

But this time a special guest was invited, Marc J. de Turck.
In one hour, Marc showed the attendees the simplicity in using emotions as main element to get attraction and interest from the public in public speaking.
Yes they way one talks, one dresses, ones moves and the number of “ehms” one uses are important in public speaking. However, a kid gets attention via emotions and conviction. And that was the special topic to the attendees.
Here is what the president of the Toast Masters Club wrote after the lecture:
Interested to know more : contact us
November 29 and 30th 2014, Hotel Earth and people, Sofia, Bulgaria.
The team of SOFITA, Top translation company in Sofia gets a training on Teamwork by Marc de Turck.

The trainer goes over different data of L.R. Hubbard on understanding, communication, what is a team, how to resolve problems in a team and how to work in a team.

Sofia, Bulgaria, November 28th 2014.
In answer to the economic difficulties Bulgaria faces and to the “brain-drain” of young people to the West, Marc de Turck and his staff, decided to open a Hubbard College of Administration in Sofia, Bulgaria.
The ribbon was cut in the premises of the Hubbard Press Office in Lozenets Bulgaria, by Mr Georgy Naydenov, Journalist, writer and President of the School for Administration and Diplomacy.
After an introduction by Marc J. de Turck, president of the Hubbard College of Administration Bulgaria, who stressed the importance of correct education to create a new impulse in the Bulgarian economy. Mr Imre Toth, President WISE Central Europe proudly announced the publication of 3 of the 25 workshops which can be studied at home or in a course room. The other 22 are in the pipe-line to be translated for the end of 2014.
Mr Imre Toth also stressed the important of following the MAKH book and to become a WISE member.
Mr Georgi Naydenov held a moving speech on the importance and freedom of knowledge for Mankind.
The same evening Mr Kalojan Velinov decided to translate the 2 books of the MAKH and to become a WISE member.
Bulgaria counts now 4 WISE members.
And Mr Kalojan Vilenov will be our first student.
More news on the HCA will follow.
Marc J. de Turck
Sofia, Bulgaria. V M company – for me the best accounting company there is in Sofia – addressed its communication skills today 23th of November via a communication skills seminar.
The team was super motivated considering the fact that they all came especially on Sunday
Success to Ivan and Decho, the owners of V M.
More on communication skills seminar at www.marcdeturck.com

Skopje, Macedonia. November 22nd. GEMAK – Traders of coffee, alcohol and cigarettes in Macedonia hold a sales training delivered by Marc de Turck and Verica Mazevska in the splendid Hotel Stone Bridge, in the middle of the historical old town of Skopje.
40 up-tone traders now know the tools to convince themselves, know the emotions and some very strong techniques in sales.
It was a big success thanks to Verica Mazevska, the Macedonian Partner of IDEAS FreeBoss.
A lot of company owners and managers whom I met, face this attitude today of : “Just pay me because I am” and try to survive – or not to succumb – in an extremely competitive market.
Motivation seminars, positive thinking seminars, productivity seminars and other management seminars are trying every day to answer this challenge, but the results of them – as I observed – are only partial.
Managers have to face the real reason of no motivation. According to me on of the real reasons of this is that youngsters do not know anymore what is good and bad. Hence the necessity of educating youngsters in a basic moral code.
But since most of the university students I met or recruited in the last 10 years have difficulties to understand what they read, the education has to be done differently than 20 years ago. The necessity of video and real life examples as materials in education are today more than ever needed,
So the solution to low motivation, immoral behavior in a company, according to me starts with :
1. Creating a basic moral code adapted for the company in video format with very clear examples and definition of the terms motivation, pro-activity, responsibility, good behavior etc.
2. Determining a justice system – without neglecting the local Country Laws- tailor made for the company when someone does not follow this code.
3. Educating all personnel in the code and the justice system via video materials and lots of examples.
4. Asking all personnel to sign this code and its justice system,.
5. Applying the justice system uniformly.
We implement this steps in different companies in Eastern Europe.
Marc J. de Turck
