Sofia, Bulgaria, February 8th 2016.  Hotel Best Western Expo.

More than 80 marketing people from different companies in Bulgaria attended the lecture on Blue Ocean Strategy, delivered by Marc de Turck and Nevena Topalova.

The lecture was held as an introduction to the full day seminar on the same topic.

Marc started with a simple way to position oneself based on common sense and on surveying people.

He then went over to looking at a new value to the customers instead of looking at the competition.

To finally end with the future trends according to Faith Popcorn.

All simple tools to work in the direction of finding a new blue ocean.

One does not have to be a genius to find a blue ocean.
Simple tools and hard work will do.

The lecture is followed by a full day seminar on the same topic where we go into the details.

More info on this, click here.