30 managers attended the evening lecture on how to create a blue ocean in the middle of a highly competitive market.

This evening lecture is an introduction on the full day seminar which will be held in Plovdiv on April 28th.

Both lecture and seminar are based on the works of Kim Chang « blue Ocean Strategy » and Faith Popcorn « trends of the future » and own real life experiences of Marc de Turck.

Marc started with positioning and went to how to think out of the box and create new markets based on value innovation and future trends.

More info www.marcdeturck.com