Model answers such as being more efficient or investing in new technologies in the hope to reduce price or to have a technological competitive advantage face inadequacy because those answers are basically reactions to the outside market, reactions on the competition. Most companies react on the competition with increasing efficiency to reduce price. But there will always be one Asian person making things cheaper. Others invest heavily in technology .
Although those strategies are of survival value, in essence they miss the main point: THE CUSTOMER. What does the customer really want? What does he value?
Friday August 18th. Sofia, Bulgaria.
In our seminar on Blue Ocean we first stress that when you are in a ocean full of sharks you consolidate and you do not move. You POSITION and kick back, meaning promote more efficiently.
So the seminar starts by providing a classic strategy in a more effcient way. And while you promotie your position betterr , you find a new « Blue Ocean ».
Finding a blue ocean is a precise technology which starts with looking really at the potential client instead of reacting upon competition and finding new values for the client. We call this VALUE INNOVATION.
The seminar provides questions which make the business people look out of the box via a precise technology.
The attendees are lead via precises questions and case studies towards different innovations in VALUE for the CUSTOMER.
Those new values are then checked against the different future trends of Faith Popcorn in order to provide more certainty to the attendees.
At the end of the seminar, all attendees have a clear picture on how to create a blue ocean and some allready can start acting in it.